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SUN & EARTH Naturally Organic Cleaners
IDEA, WRITING AND ART DIRECTION: Stefen Wojnarowski
THE IDEA: Emphasize the Earth Friendly all natural hypoallergenic ingredient cleaners against a familiar "Clean" background
DAILY NUMBER Pennsylvania Lottery Game (Bus Wrap)
IDEA, ART DIRECTION: Stefen Wojnarowski
WRITER: Bob Thomas
PHOTOGRAPHY: Joseph Andris
CALLIGRAPHY: Gerri DiSalvo
THE IDEA: Post-it-Notes, refrigerator magnets and string ties are all things to remind us to do something.
So those elements are the visuals for the campaign including OOH Video and POS.
DAILY NUMBER Pennsylvania Lottery Game (Train Station Posters)
IDEA, ART DIRECTION: Stefen Wojnarowski
WRITER: Bob Thomas
PHOTOGRAPHY: Joseph Andris
CALLIGRAPHY: Gerri DiSalvo
THE IDEA: Post-it-Notes, refrigerator magnets and string ties are all things to remind us to do something. So those elements are the visuals for the campaign including OOH Video and POS.
THE IDEA: Research showed that readers are very passionate about specific feature sections of the Inquirer and go directly to that section first. So to draw in new readers as well as remind current readers that there is always something new and interesting in every section I created a logo variation for each feature. All 27 company cars were wrapped in various logo designs.
THE PHILADELPHIA INQUIRER (ALL FLEET CARS WERE WRAPPED)
IDEA, ART DIRECTION: Stefen Wojnarowski
ILLUSTRATIONS: Stefen Wojnarowski
WRITER: Paul Siegell
LEGALADVISOR.COM (OOH POSTERS)
IDEA, ART DIRECTION: Stefen Wojnarowski
WRITER: Stefen Wojnarowski
PHOTOGRAPHY: Joseph Andris
THE IDEA: Use icons recognized for safety and life saving as key visuals set on backgrounds of business suit fabrics to promote a non retainer legal service firm that will answer questions and provide guidance to small businesses when the need arises at a moment's notice.
PAPA GINO'S Pizza restaurant chain (Bus shelter screen concept)
CREATIVE DIRECTION: Stefen Wojnarowski
THE IDEA: Make Papa Gino's the front of mind choice in party and event planning for family & friends with an updated logo character with party themed elements. More quick serve food products sell at a higher volume within party events and family gatherings.
PAPA GINO'S Pizza restaurant chain (Bus shelter screen)
CREATIVE DIRECTION: Stefen Wojnarowski
THE IDEA: Make Papa Gino's the front of mind choice in party and event planning for family & friends with an updated logo character with party themed elements. More quick serve food products sell at a higher volume within party events and family gatherings.
INDIAN ACRES NEW JERSEY THEME PARK (Bus Station Posters)
IDEA, ART DIRECTION: Stefen Wojnarowski
WRITER: Stefen Wojnarowski
ILLUSTRATION: Stefen Wojnarowski
THE IDEA: The Halloween theme park had previously used a mask is their logo so I took it a step further with a movie poster style design and created a illustration of a maze resembling the same mask but used pine trees since the main attraction of the park is the pine tree labyrinth.
BEE MOVIE, DREAMWORKS ANIMATION
(Building Wrap and Inflatable Character Balloon)
IDEA, ART DIRECTION:: Stefen Wojnarowski
THE IDEA: DreamWorks Animation wanted to go BIG with promotion of Jerry Seinfeld's BEE MOVIE and work with MediaLab (The Inquirer's inside marketing department) So I came up with the idea of wrapping the entire Inquirer building and have a giant inflatable balloon made of the main character from the movie on top of the building. (This alomst happened!)
MRS G APPLIANCES (Digital Billboard)
IDEA, ART DIRECTION: Stefen Wojnarowski
THE IDEA: Working with the client's tagline "Life. Better." We answer "how" with various features from their brand name product offerings.
QVC RETAILER REBRANDING CAMPAIGN (Station Posters)
IDEA, ILLUSTRATIONS, ART DIRECTION: Stefen Wojnarowski
THE IDEA: Working with QVC's new logo design and tagline to rebrand the retail giant I created illustrations that fit into or made the shape of their logo to show new customers the various product offerings as well as remind current customers that QVC still offers the products they've always loved.
MILLER CHILL NEW PRODUCT LAUNCH CAMPAIGN (Station Posters)
IDEA, ART DIRECTION: Stefen Wojnarowski
THE IDEA: Use a Vintage Western Movie feel to launch the "lime flavored beer" during Cinco de Mayo.
MILLER CHILL NEW PRODUCT LAUNCH CAMPAIGN (Station Posters)
IDEA, ART DIRECTION: Stefen Wojnarowski
THE IDEA: Use a Vintage Western Movie feel to launch the "lime flavored beer" during Cinco de Mayo.
MILLER CHILL NEW PRODUCT LAUNCH CAMPAIGN (Station Posters)
IDEA, ART DIRECTION: Stefen Wojnarowski
THE IDEA: Use a Vintage Western Movie feel to launch the "lime flavored beer" during Cinco de Mayo.
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